The Backstory

What is JDC West?

JDC West is the most prestigious undergraduate business competition in Western Canada, hosting 1,300 attendees and uniting over 650 delegates from twelve premier post-secondary institutions each year. Over the course of three days, students from British Columbia, Alberta, Saskatchewan and Manitoba showcase their skills in the academic, athletic, and debate competitions. JDC West would not be possible without the support of almost 400 volunteers and dozens of professional partners who bring this elaborate and multi-faceted competition to life.

Mission

"We foster the personal growth and professional development of students by providing the foremost Canadian undergraduate business competition."

Vision

"We are a catalyst for our participants to achieve their potential in their careers and in their communities."

Competition Pillars

Vulnerability

Embrace your authentic selves – strengths and quirks alike. As future leaders navigating exponential change, make self-awareness your anchor. Recognize your strengths, but don't be afraid to lean on others and ask for help when times get tough. In doing so, JDC West fosters a culture where everybody feels safe to be themselves and seek help, building a community of leaders bound by candor, authenticity and genuine connections.

Empowerment

As our next-generation leaders, when you claim your seat at the table, you will use your influence to expand those tables to include diverse perspectives and uplift others to reach their full potential. Own your stories, embrace your narrative, find your voice and unleash your full potential. Through coaching, mentorship and networking JDC West aims to cultivate authentic leaders who break stereotypes and create welcoming spaces for others to show up as their true selves.

Courage

As future leaders, you must be resilient in your pursuit for authenticity, questioning norms and creating spaces for bold ideas and diverse perspectives. It takes bravery to embrace your true self despite the fear of judgment or rejection. JDC West empowers delegates to stand firm in their convictions, to speak their truth, and to navigate their careers with unwavering integrity.